Tuesday, October 20, 2009

We have Come Along Way since the Abacass

The other day I was explaining to a new associate the history of technology in the retail environment. I was explaining how and why Cash Registers evolved from basically adding machines to theft prevention devices and how electronics revolutionized everything into we what we now call point of sale. Suddenly I noticed a little glaze in the eyes of the recipient and I realized that although my history lesson was factual, it was no longer relevant. WOW! Who would of thought!


You see in today's world, Technology is not a new piece of science, Its a fact of life. In his mind all he's ever known is technology and any thing prior was prehistoric. Today's modern cash registers are complex, integrated computer networks that have entrenched themselves into every aspect of the business and retail world. In fact those businesses that have embraced technology have taken a bold path of no return.


The simplification and automation that today's technology adds to the business world cannot be out done except with more technology. So Once a business embarks on a path utilizing technology they will never go back, they will always move forward. Technology will become the new way of doing business. and the entrepreneur who sees the benefit's will begin to look for other ways that technology can improve daily operations. They will view the old way of doing business as archaic and irrelevant to the future. Just as my student did. However most small business fail to look at technology this way. They treat it as a expensive necessity instead of a long term investment into the future.


When considering the use of technology in a business it is crucial to make a long term plan and budget. Having a set goal and Researching is the most important thing a business owner can do before committing to purchasing any form of technology. The wrong purchase can be economically painful and in some cases fatal to the survival of the business however the right purchase with a tactical and affordable goal can can be the catalyst to success and growth.


It all Comes back to Return on investment ROI. Don't just buy a computer. Buy a back office that will improve your accounting and tell you if your making money. Buy a system that will help control your inventory and lower your food or inventory cost. Buy a solution with a Point of Sale and insure accuracy and improve your staffs through put. Take a look at all the new gadgets that will enhance the customers experience. This is a "I Want it Now" society so your POS should deliver finger tip information and availability, immediate receipts, fast credit processing, it should take the leg and pencil work out of everything you do, and most importantly, be EASY TO USE. It should compile information about your customers and have the ability to offer incentives for there return and be able to identify them when they do return and suggest a reward. It should be able to grow with your business and your vision and with the advancement of new technology. this means an open system. that is a system running on an open platform or operating system. Does all this cost more? Yes . But the return is ten fold.


Last but not least computers don't run themselves. you will need some portion of your staff dedicated to running your system so budget accordingly. consider it a necessity and part of the overall cost. Its all in the planning


In closing let me say that it is those hard challenges in business that you overcome that bring you to the next level.

If you always do what you always did you will always get what you always got.

we live in a technological world that is limited only by our lack of imagination. Let technology work for you and your business.

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