On June 29Th 2007, just a little over 4 years ago, with lots of fanfare Apple Released the I Phone to a very large & waiting mass of technological hungry people. It was introduced by Steve Jobs just 6 months earlier and described as a mobile device that would revolutionize the mobility landscape as it was known. Little did anyone know at the time that the technology behind the iPhone would spur new products like the android, I pad, and Tablets and create technological revolution unlike any other in the history of mankind. These devices can function as a video camera, a camera phone, a portable media player, and an Internet client with email and web browsing capabilities, can send texts and receive visual voicemail, and has both Wi-Fi and 3G connectivity.
In a relatively very short period of time these devices have embedded themselves into our culture and every aspect of our personal lives and are growing in popularity and increasingly changing our day to day patterns from shopping to socializing. When you consider that they have already replaced the need for cameras, radios, phone books, maps, portable CD players, desk top computers, laptops, printed books and magazines, even guitar tuners you start to realize the impact on a variety of manufacturers. And in the near future they will replace your car radio, home DVD players, your keys, the post office and even your plastic credit card. They have put at the fingertip of every user any and everything imaginable by bringing wireless Internet activity to a mobile device. combined with over 50 million applications that currently exist, these mobile devices are seemingly unlimited in functionality If there is something that a person wishes there mobile device could do chances are there is an app for it or somewhere someone is developing one. It has changed and will continue to change life as we know it far more then the invention of the computer or even electricity. and where it is headed no one knows yet because we are only at the beginning of this technology phenomenon
Unlike other technology advances which were primarily developed by the space program and then driven by business in the Private sector, this revolution was developed by the privet sector and is driven by the consumer and has for the most part caught the business community as a whole off guard. But that is changing quickly as smart business CEO's and owners are scrambling to tap into this monster before it’s too late. It’s clear that businesses and especially retailers who do not embrace this quasar will fall by the way side and quickly cease to have customers. This is because consumers have adopted the technology and are learning to take advantage of the simplification and immediate gratification they bring to a hectic, in motion lifestyle. They are letting their devices guide them and it is up to businesses to insure that it guides them into their doors
Retailers need to understand that the concept of marketing to consumers hasn't changed, it simply has gone digital, and become very personalized. Printed ads and junk mail are wasted expenses and should be replaced with email and text databases, customer loyalty/reward plans and custom mobile apps that can be downloaded by the consumer and guide them to your door and keep them coming back. Every business should have a budget for not only an e-commerce website but also a down loadable mobile app that will add value to the potential customer.
Businesses also need to realize that these devices in the hand of an unhappy customer can have serious consequences. they bring a whole new meaning to "the customer is always right" This was displayed recently when Actor Alec Baldwin , minutes after a nasty confrontation with a airline stewardess tweeted from his mobile device to hundred o thousands of followers a comment about the confrontation and nowonderamericanairlinesisbankrupt. This one simple text caused a media storm and a nightmare for American Airline s marketing division.
Regardless of the pros and cons, these devices are here to stay and it appears where they are headed is where ever the imagination of software developers take it.
Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts
Tuesday, December 6, 2011
Tuesday, August 10, 2010
A Twittlbit About Twitter and Marketing
Whenever I ask a Business acquaintance if they have a twitter account, the #1 response I get is “YES BUT!” Followed by a guilty smile and usually an “I don’t twitter “ or “I don’t have time”. I was one of those people in my early stages of social media who found Twitter a big waste of time. But now I am a tworn again tweeter! I love the fact that I am 1 tweet away of possibly making the most important tweet in my life. You never know how your thoughtful 140 characters may hit a chord with someone who retweets it through the cyber galactic network that delivers it the blackberry of someone who could change your world forever. Not only that but, how cool is it when celebrity and world figures send their witty twit thoughts directly to my den,
Seriously, the truth is Twitter is an anomaly whose true value has not been fully realized yet. The more I learn about its ability to find and reach people whom share my interests and or interested in reading what I share, the more I see the value in this revolutionary social experiment. 125 million people are currently on twitter and are checking there accounts on a regular basis and to make it easier they are Using # (Hash) tags to let everyone know what they are interested in. HELLO!!!! In 1995 Company’s spent huge advertising dollars in the hopes reaching people, Finding out their interest, and hopefully spark their attention, and now it’s at my fingertips for FREE.
I find most people just don’t know how to use Twitter as a business-marketing tool. It’s not about soliciting people about your product or services. Which is a huge mistake I see many make. It’s about suggesting something to them that will be of benefit and be valuable to them. An article, or a website, or blog, a coupon, or maybe just a bit of learned wisdom. You are guiding them to be solicited. So it’s where you guide them that can make the payoff. If your smart that website or blog will be yours and that inspirational wisdom? Consider it your cyber handshake or smile. However, like any social interaction not everything should be about you. Suggest other areas where they can find enrichment. That will make their following you a worthwhile investment for them. Hopefully it will make them want to retweet your tweet. This is the ultimate compliment and the key to growing your followers. You may find that your follower has added you to a LIST, which simply means they are grouping you with others for sorting purposes. Unless that list is called “scumbags’ don’t fret. A list is simply a way to categorize whom your following. Typically this will be by topics or by shared interests. Lets say you’re a shop owner and you are following several of your supplier/vendors along with your aunt Karen. Creating a list title called VENDORS and attaching them to it will allow you sift through all your incoming tweets and just look at what your vendors or saying and skip your aunt Karen’s "bad hair day" post. It’s a must as you follow more people on Twitter.
This brings up an important thing to remember. On Twitter you can be a business and an individual, so make sure you separate the 2. Make a business account and a personal account and keep them separate. Just like you wouldn’t wear your favorite holy jeans to the office, you don’t want to tweet to your professional followers “your having Ice cream in your pajamas”. And it's doubtful your close friends and Aunt Karen are interested in the latest break through in coated copper wire.
Whatever your personal feelings about Twitter, its important to recognize that it is inevitable that it will soon be one of the most important business marketing innovations of our lifetime, so the sooner you embrace it and harness it the twetter.
Seriously, the truth is Twitter is an anomaly whose true value has not been fully realized yet. The more I learn about its ability to find and reach people whom share my interests and or interested in reading what I share, the more I see the value in this revolutionary social experiment. 125 million people are currently on twitter and are checking there accounts on a regular basis and to make it easier they are Using # (Hash) tags to let everyone know what they are interested in. HELLO!!!! In 1995 Company’s spent huge advertising dollars in the hopes reaching people, Finding out their interest, and hopefully spark their attention, and now it’s at my fingertips for FREE.
I find most people just don’t know how to use Twitter as a business-marketing tool. It’s not about soliciting people about your product or services. Which is a huge mistake I see many make. It’s about suggesting something to them that will be of benefit and be valuable to them. An article, or a website, or blog, a coupon, or maybe just a bit of learned wisdom. You are guiding them to be solicited. So it’s where you guide them that can make the payoff. If your smart that website or blog will be yours and that inspirational wisdom? Consider it your cyber handshake or smile. However, like any social interaction not everything should be about you. Suggest other areas where they can find enrichment. That will make their following you a worthwhile investment for them. Hopefully it will make them want to retweet your tweet. This is the ultimate compliment and the key to growing your followers. You may find that your follower has added you to a LIST, which simply means they are grouping you with others for sorting purposes. Unless that list is called “scumbags’ don’t fret. A list is simply a way to categorize whom your following. Typically this will be by topics or by shared interests. Lets say you’re a shop owner and you are following several of your supplier/vendors along with your aunt Karen. Creating a list title called VENDORS and attaching them to it will allow you sift through all your incoming tweets and just look at what your vendors or saying and skip your aunt Karen’s "bad hair day" post. It’s a must as you follow more people on Twitter.
This brings up an important thing to remember. On Twitter you can be a business and an individual, so make sure you separate the 2. Make a business account and a personal account and keep them separate. Just like you wouldn’t wear your favorite holy jeans to the office, you don’t want to tweet to your professional followers “your having Ice cream in your pajamas”. And it's doubtful your close friends and Aunt Karen are interested in the latest break through in coated copper wire.
Whatever your personal feelings about Twitter, its important to recognize that it is inevitable that it will soon be one of the most important business marketing innovations of our lifetime, so the sooner you embrace it and harness it the twetter.
Tuesday, May 18, 2010
Marketing Your Business in 2010
In today’s technology savvy and socially connected society, it is important to have a marketing strategy that introduces your business too and takes advantage of all of the technological marketing options that are available today. Marketing a retail business has taken a new direction in recent years. With the Internet, and social media sites like Twitter and Facebook, combined with today’s Smart Phones, reaching your existing and potential customers has never been easier. Smart Retailers are taking advantage of these marketing options and using them to connect directly to there target markets. They Entice them into their business with direct communication, special offers, gift cards, special discount cards, and loyalty cards which track their visits and purchases and reward them accordingly. This new age of marketing is sweeping the cyber world and is slowly becoming the success factor of any modern marketing campaign. The days of expensive printed ads, coupons and yellow pages designed to randomly capture people’s interest are gone. Today’s “I Want it Now” Society prefers a more personal touch with detail information at there finger tips. They don’t want to visit your establishment to find out what it offers. They want to know in advance and feel like they have a relationship and an interest and reason to visit.
Along with this new technology marketing the importance of branding your business becomes a primary factor in the success of your efforts. Branding has always been an important factor in marketing, but today’s branding is much more comprehensive. This entire media relies on pictures and graphics and so must your marketing efforts. They must share a common theme that is identifiable and interesting and relates to your product.
Of coarse the most important thing is your product and the experience they have once they came through your door, and nothing will change that. But consider the fact that the customer has had a complete personal experience with your business before he or she has ever set foot in your door. Their first impression started with the interaction you created with your overall marketing strategy and campaign. You did not invite them in so you could engage with them and win their business. You engaged with them and won their visit through your marketing. Now in your door it’s up to you’re products, service and continued marketing plan to keep them coming back.
Along with this new technology marketing the importance of branding your business becomes a primary factor in the success of your efforts. Branding has always been an important factor in marketing, but today’s branding is much more comprehensive. This entire media relies on pictures and graphics and so must your marketing efforts. They must share a common theme that is identifiable and interesting and relates to your product.
Of coarse the most important thing is your product and the experience they have once they came through your door, and nothing will change that. But consider the fact that the customer has had a complete personal experience with your business before he or she has ever set foot in your door. Their first impression started with the interaction you created with your overall marketing strategy and campaign. You did not invite them in so you could engage with them and win their business. You engaged with them and won their visit through your marketing. Now in your door it’s up to you’re products, service and continued marketing plan to keep them coming back.
Friday, November 6, 2009
Using Social Sites to Market your Business
Social media sites are becoming a new popular way of advertising and promoting business. With the advancement of social sites like twitter and Facebook a new generation of savvy marketing guru’s are reinventing how entrepreneurs promote and market there products and services to reach a dedicated primed and educated customer who no longer relies on the old standard media for information. Smart businesses are tapping into to this social media phenomenon at an enormous rate and those that aren't looking at this as a viable marketing option may be putting their future business at risk.
When it comes to social marketing, imagination is key. All one really needs is a to be somewhat computer literate and have a pretty good handle on using social sites. The trick to making them work as marketing tools is to have a marketing plan which includes the who, why, and what of your marketing direction
Who do you want to market too?
Why do you want to market to them through this media?
What do want to market to this attentive market place
First you must know your target market. If you want to market to 45+ year old males who work for UPS, this is not your media. However if you want to market to the 20 to 30 something population, then this IS your media. Or better yet if you want to hit the 13 to 19 year old crowd, this is definitely your media. For this reason social marketing is becoming very successful in restaurants, clubs, the arts, music, anything college related, even clothing retailers, book stores, and specialty shops are finding a niche in this cyber web of marketing. But don’t count out the gen x and baby boomers. They are slowly coming on board to the facebook site though research shows their use of Twitter in minimal.
The marketing strategy in general is not any different then any other “ find a new customer and keep them interested in doing business with you” the difference is that technology takes this basic marketing strategy and uses all the newest tools of cyberspace to capture the customer and take them on a interesting cyber journey right into your offerings
Example 1: the rock band Foo Fighters recently invited there twitter audience to a on-line concert by simply posting a link on twitter that went out to there 31000 followers. The link led them to the bands facebook page where the band was broadcasting a live performance from a studio. The only audience were the invited fans watching on their computers. The band played several well-known songs while fans twittered the band their thoughts, comments and requests. In between songs the band would read and display the tweets from the audience making the whole experience very personal. So what’s the point you ask?
Well the band also played several new songs from there recently released CD which the crowd had never heard before and probably never would again, unless 1. They go buy the CD or 2. Attend the next concert
Ingenious no? My guess is the band sold about 20,000 CD’s with this 1-hour marketing ploy. No expensive printing. No travel, no hotel rooms, no dependence on radio. Just one on one direct, personal marketing, right to the heart of their most dedicated customers
Example 2: A fast food chain in town with 14 locations used the media in a very different way to promote their restaurants. They twittered their followers and offered them a free gift card if they followed the posted link. The link pointed them to their Facebook page, which had another link that would email them the printable gift card voucher. It also offered other discounts if they became a fan of the page. The customer could print the voucher and present it at the restaurant, which would issue the card. The restaurant reported that customers totaling 60% of their Twitter following presented a voucher, and the customers who used the card also got a coupon for their next visit. The restaurant reported the 80% of those coupons have been used so far and 30 % of the customer’s added value to those cards after receiving it. This is a huge success in bringing in customers based on the little cost associated, and the customer receives a very personal experience to boot. The restaurant was able to bring customers to their locations and also entice them to become a fan of their Facebook, which will give them even more marketing possibilities in the future.
What ever the marketing initiative, social marketing is here to stay. The sooner businesses tap into this new and fresh media frenzy, the sooner they can wreak the rewards
When it comes to social marketing, imagination is key. All one really needs is a to be somewhat computer literate and have a pretty good handle on using social sites. The trick to making them work as marketing tools is to have a marketing plan which includes the who, why, and what of your marketing direction
Who do you want to market too?
Why do you want to market to them through this media?
What do want to market to this attentive market place
First you must know your target market. If you want to market to 45+ year old males who work for UPS, this is not your media. However if you want to market to the 20 to 30 something population, then this IS your media. Or better yet if you want to hit the 13 to 19 year old crowd, this is definitely your media. For this reason social marketing is becoming very successful in restaurants, clubs, the arts, music, anything college related, even clothing retailers, book stores, and specialty shops are finding a niche in this cyber web of marketing. But don’t count out the gen x and baby boomers. They are slowly coming on board to the facebook site though research shows their use of Twitter in minimal.
The marketing strategy in general is not any different then any other “ find a new customer and keep them interested in doing business with you” the difference is that technology takes this basic marketing strategy and uses all the newest tools of cyberspace to capture the customer and take them on a interesting cyber journey right into your offerings
Example 1: the rock band Foo Fighters recently invited there twitter audience to a on-line concert by simply posting a link on twitter that went out to there 31000 followers. The link led them to the bands facebook page where the band was broadcasting a live performance from a studio. The only audience were the invited fans watching on their computers. The band played several well-known songs while fans twittered the band their thoughts, comments and requests. In between songs the band would read and display the tweets from the audience making the whole experience very personal. So what’s the point you ask?
Well the band also played several new songs from there recently released CD which the crowd had never heard before and probably never would again, unless 1. They go buy the CD or 2. Attend the next concert
Ingenious no? My guess is the band sold about 20,000 CD’s with this 1-hour marketing ploy. No expensive printing. No travel, no hotel rooms, no dependence on radio. Just one on one direct, personal marketing, right to the heart of their most dedicated customers
Example 2: A fast food chain in town with 14 locations used the media in a very different way to promote their restaurants. They twittered their followers and offered them a free gift card if they followed the posted link. The link pointed them to their Facebook page, which had another link that would email them the printable gift card voucher. It also offered other discounts if they became a fan of the page. The customer could print the voucher and present it at the restaurant, which would issue the card. The restaurant reported that customers totaling 60% of their Twitter following presented a voucher, and the customers who used the card also got a coupon for their next visit. The restaurant reported the 80% of those coupons have been used so far and 30 % of the customer’s added value to those cards after receiving it. This is a huge success in bringing in customers based on the little cost associated, and the customer receives a very personal experience to boot. The restaurant was able to bring customers to their locations and also entice them to become a fan of their Facebook, which will give them even more marketing possibilities in the future.
What ever the marketing initiative, social marketing is here to stay. The sooner businesses tap into this new and fresh media frenzy, the sooner they can wreak the rewards
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